Franchise Expo Germany 2023 (FEX)

Franchise Expo Germany, Germany’s leading trade fair for franchising, is once again just around the corner and promises exciting opportunities for start-ups and established companies alike. The Expo will take place from November 9 to 11, 2023 at Messe Frankfurt in Hall 6.0. National and international franchise systems from many industries at all investment levels will present their business concepts at Germany’s only franchise trade fair. An extensive lecture program complements the trade fair offerings.

“FEX offers a unique platform where our visitors can get in touch with established franchisors to build or expand your own business. Our second stand pillar is an extensive lecture program on franchising, which extends to Master Classes,” says Christian Köttler, Show Director of Franchise Expo Germany 2023.

A trend continues. Many new systems are emerging in the franchise industry, some of which are also presenting their young brands at FEX23:


Golf has been a trend sport for years. The RUFF franchise system is now expanding the golf season with an indoor offering. Also for newcomers to golf. Because the connection with golf simulators, golf store and an inviting gastronomy was created a new offer for golfers and fans of it. Now the Scandinavian success model comes to Europe and looks for Franchisepartner for the entire D-A-CH region.


capito stands for analog and digital expertise in the field of easy language. Professionals at 16 locations in the DACH region simplify texts with the TÜV-certified capito method into three easy-to-understand language levels – for different target groups. With capito digital, texts are automatically simplified using artificial intelligence.

PV Green:

The subject of the young, German company from Sachsenhagen is photovoltaic systems. PV Green wants to make the world greener with solar energy and sustainability. Private households up to large plant companies are cared for.


This young system from Switzerland relies on the idea of the mobile cookshop. tuck-tuck drew inspiration from mobile Asian cooking and vending stalls, adapting the concept to the needs and food trends of European culture.

In addition to Asian cuisine (asia-tuck), guests can also expect Mexican food (mexo-tuck), Italian pasta (pasta-tuck) and Swiss classics (swiss-tuck).


This physician-led system focuses on health/the immune system, as the highest good of man. The services offered include immune and micronutrient analyses as well as autoimmune diagnostics. The cold chamber or a blood purification can also be used as part of the complementary medicine therapy.


Sonte from the construction industry is coming up with an intelligent liquid crystal film (switchable privacy screen): this technology can be used to switch windows opaque. The system distinguished by several prices looks now for further Franchisepartner in Germany.

Conference program FEX23:

The event not only offers a wealth of business opportunities, but also informative seminars and workshops by industry experts. Visitors can benefit from expert presentations that offer insights into proven business models, legal aspects and franchise financing.

Conference Program Director of Franchise Expo Germany, Franz-Josef Ebel, founder of Master Franchise Germany on the program:

We offer an international conference program where global know-how meets local expertise. Recognized speakers and industry leaders provide valuable insights. The Master Classes are aimed at potential franchisees and companies that want to expand via franchising. Also new to the program is a discussion in Turkish, as we expect many future entrepreneurs in the Turkish community as well.

Further information, tickets, exhibitor details, program:

Photos: © MFV/Roland Unger, reprint free of charge

Good start of Franchise Expo Germany 2023 Positive development of the franchise industry in Germany

The kick-off for this year’s Franchise Expo has been a success. A third of the exhibitors have already signed, the cooperation between the U.S. trade fair organizer MFV Expositions/Comexposium and the German Franchise Association is already in full swing for Germany’s only franchise trade fair, which will take place from November 9-11 at the Frankfurt exhibition center.

Together with strong partners, such as the IHK Frankfurt am Main, economic development Frankfurt am Main, the U.S. Commercial Service, Master Franchise Germany, Syncon International Franchise Consulting and many others, the trade fair is intended to attract even more people interested in setting up a business, investors and companies interested in expansion. International brands that rely on the German economic strength are also in the focus of the organization team. Already 40% of the exhibitors were from other countries so far.

Due to this international idea, the name of the trade fair has also been expanded – “Franchise Expo Frankfurt” has now, after five years, become “Franchise Expo Germany”.

About the Franchise Expo Germany

2018 was the kick-off for the trade fair – since then it has been held annually over three days at the Frankfurt exhibition center. Franchise Expo Germany is the only one of its kind in Germany and is the meeting place for the national and international franchise industry.

In 2022, the trade fair was again well attended with 2,200 participants. A sign that people are looking for change and Corona and despite existing uncertainties also regain the courage to become self-employed.

Being self-employed, but not alone, the so-called “brand sharing” (sharing the brand) seems to be an interesting middle ground for more and more people between the idea of founding a company and working in a team.

Experts also talk about franchising as the “soft form into self-employment” or “company forge”.

Foundations in Deutschland

In general, start-up activity in Germany returned to pre-crisis levels in 2021 after the Corona bump in 2020. With 607,000 start-ups, 70,000 or 13% more people became self-employed than in 2020 (source: KfW Start-up Monitor 2022).

Facts & Figures of the (Franchise)economy (source: German Franchise Association 2023)

The current franchise statistics of the German Franchise Association reflect the upward trend: Despite multiple crises, the German franchise industry shows a positive development trend in 2022. Around 930 franchise systems, with 144,014 franchise partners, employ a total of 814,304 people (+3.4% compared to 2021).

Franchise operations have increased by 2.8% compared to 2021.„The recruitment of new franchise partners remains a burning issue at present, as does the labor market bottleneck that is being felt everywhere. This is clear from the current survey and from the many personal discussions we have had with our members. However, the fact that franchise systems are finding ways and means to continue growing is shown by the comparatively stronger increase in the number of operations. In addition to expanding their own locations, this speaks in favor of alternative growth strategies such as multi-unit franchises, in order to bridge the current expansion stagnation,” reports Jan Schmelzle, Managing Director of the German Franchise Association.

Ambassadors of the Franchise Expo Germany 2023

Ambassadors are people from exhibiting franchise systems who are selected by the organizer to provide feedback on the planning of the trade fair and to act as testimonials for the trade fair.

Ambassadors of this year:

  • Tayfur Aktoprak – Çiğköftem (vegan, Turkish System)
  • Marc Elsner – Domino’s Pizza Deutschland
  • Emma Lehner – Bodystreet and vice president German Franchise Association
  • Maria Linz-Bender – global office, Board German Franchise Association
  • Magdalena Mathoi – Storebox
  • René Törner – MySpa