Positive development of the franchise industry in Germany
The kick-off for this year’s Franchise Expo has been a success. A third of the exhibitors have already signed, the cooperation between the U.S. trade fair organizer MFV Expositions/Comexposium and the German Franchise Association is already in full swing for Germany’s only franchise trade fair, which will take place from November 9-11 at the Frankfurt exhibition center.
Together with strong partners, such as the IHK Frankfurt am Main, economic development Frankfurt am Main, the U.S. Commercial Service, Master Franchise Germany, Syncon International Franchise Consulting and many others, the trade fair is intended to attract even more people interested in setting up a business, investors and companies interested in expansion. International brands that rely on the German economic strength are also in the focus of the organization team. Already 40% of the exhibitors were from other countries so far.
Due to this international idea, the name of the trade fair has also been expanded – “Franchise Expo Frankfurt” has now, after five years, become “Franchise Expo Germany”.
About the Franchise Expo Germany
2018 was the kick-off for the trade fair – since then it has been held annually over three days at the Frankfurt exhibition center. Franchise Expo Germany is the only one of its kind in Germany and is the meeting place for the national and international franchise industry.
In 2022, the trade fair was again well attended with 2,200 participants. A sign that people are looking for change and Corona and despite existing uncertainties also regain the courage to become self-employed.
Being self-employed, but not alone, the so-called “brand sharing” (sharing the brand) seems to be an interesting middle ground for more and more people between the idea of founding a company and working in a team. Experts also talk about franchising as the “soft form into self-employment” or “company forge”.
Foundations in Deutschland
In general, start-up activity in Germany returned to pre-crisis levels in 2021 after the Corona bump in 2020. With 607,000 start-ups, 70,000 or 13% more people became self-employed than in 2020 (source: KfW Start-up Monitor 2022).
Facts & Figures of the (Franchise)economy (source: German Franchise Association 2023)
The current franchise statistics of the German Franchise Association reflect the upward trend: Despite multiple crises, the German franchise industry shows a positive development trend in 2022. Around 930 franchise systems, with 144,014 franchise partners, employ a total of 814,304 people (+3.4% compared to 2021). Franchise operations have increased by 2.8% compared to 2021.
The recruitment of new franchise partners remains a burning issue at present, as does the labor market bottleneck that is being felt everywhere. This is clear from the current survey and from the many personal discussions we have had with our members. However, the fact that franchise systems are finding ways and means to continue growing is shown by the comparatively stronger increase in the number of operations. In addition to expanding their own locations, this speaks in favor of alternative growth strategies such as multi-unit franchises, in order to bridge the current expansion stagnation
– reports Jan Schmelzle, Managing Director of the German Franchise Association.
Ambassadors of the Franchise Expo Germany 2023
Ambassadors are people from exhibiting franchise systems who are selected by the organizer to provide feedback on the planning of the trade fair and to act as testimonials for the trade fair.
Ambassadors of this year:
Franchise Istanbul Expo, which will bring together all the players of the franchise and branded dealership system, will meet with its visitors for the first time in Tüyap Istanbul between 19 – 22 October 2023. More than 250 exhibitors from 40 different sectors and more than 25 thousand domestic and foreign visitors from 50 countries are expected to the fair, which will re-define the trends of the sector at home and abroad.
FRANCHISE ISTANBUL EXPO will be organized by Tüyap Fairs Group in cooperation with UFRAD Franchising Association for the first time in 2023 in Tüyap Istanbul with the slogan “Global Franchise, Global Sector”. Binging together domestic and international investors, the fair will bring a large business volume to the sector. The fair, which will be held at Tüyap Fair and Congress Center located in Büyükçekmece between 19 – 22 October 2023, is expected to attract great attention both at home and abroad.
The fair, which will bring together all stakeholders offering franchise and branded dealership services, will gather qualified visitors under the same roof. Franchise Istanbul Expo will directly affect the franchise sales of participating brands, and thus, will pace up the decision processes of investor candidates. The fair will assess the sector with its wide participant profile, and seminars, interviews, conferences and various events will provide information about the sector to brands and investors.
The fair will last for 4 days in total, and will host 25 thousand visitors from 50 countries and more than 250 exhibitors from 40 different sectors. Businesspeople from more than 50 countries, especially … and Romania will visit the fair.
Franchise Istanbul Expo is now at Tüyap
Speaking at the press conference held today about the fair, Tüyap Fair Inc. General Manager İlhan Ersözlü stated that the Franchise and Branded Dealership Fair will meet with its visitors for the first time in 2023 in Tüyap Istanbul, and said:
As Tüyap Fair Organization Group, our organization has been a pioneer for the development and institutionalization of the fair sector for 43 years. Over the past years, we made a serious contribution to our country’s economy by organizing fairs in many sectors. We began to prepare to organize Franchise Istanbul Expo by joining forces with UFRAD Franchising Association. Through Tüyap’s offices in 4 other countries and a network of more than 80 representatives in 22 other countries, we aim to provide Franchise Istanbul Expo participants with new opportunities, especially in export
connections, and to increase their trade volumes. Through the innovative solutions of our digital universe, MyTüyap, we will provide the participants with a hybrid exhibition experience. Our plan is to ensure the participation of more than 250 domestic and foreign brands from 40 different sectors and more than 25 thousand domestic and foreign visitors from 50 countries. With this fair, we will bring together domestic and international investors and brands and bring a large business volume to the sector.
Franchise Istanbul Expo will be the meeting point of the industry
UFRAD Franchising Association President Assoc. Prof. Dr. Mustafa Aydın stated during the press conference that the fair will be a real meeting point for brands that want to expand abroad, and he said: “We will gather all the stakeholders of many different service sectors as well as cafes, restaurants, real estate, sports, beauty and care, food, education, consultancy, as well as many different service sectors that offer franchise and branded dealership services, and qualified visitors under the same roof. We will have an impact on, and will pace up the decision processes of investor candidates. We will inform brands and investors about the sector through seminars, interviews, conferences and other events.”
Cooperation with Tüyap is very valuable
UFRAD Franchising Association Vice President Ahmet Polat stated that they have been working for more than one year for Franchise Istanbul Expo, and also said that cooperating with Tüyap is very valuable for them.
About TÜYAP: Tüyap was founded by Bülent Ünal in 1979 as the first fair organization company of Turkey. Pioneer of the fair organization development in Turkey, Tüyap Fair Organization Group has organized 1881 domestic fairs and more than 200 foreign fairs in 39 countries since the day it was founded. During the past 43 years, Tüyap served more than 350.000 firms from 127 countries and hosted nearly 70 million visitors from 216 countries at the fairs it organized. The company, which organized the first Turkish export products fairs in China, Russia and Africa, still organizes Turkish participation to an average of 10 foreign fairs every year. Tüyap is the only private sector fair organization company which has its own fair center in Turkey. With its professional staff and the long-term collaborations with more than 100 trade bodies, Tüyap organizes specialty fairs thanks to the 6 fair centers owned and operated in Turkey and the international offices owned in 4 countries. Tüyap has been organizing the fair with the “Health First for Trade” motto in the new period, and with the responsibility of being the first fair organization company to get TSE COVID-19 Safe Service Certificate by completing the conditions of Turkish Standards Institution’s COVID-19 Hygiene, Infection Prevention and Control Certification Program, continues to organize hybrid fairs by also using its digital resources.
For Info: Gökçe Ece Oksay / ÜNİTE Edelman (533) 611 54 82 gokce.oksay@unite.com.tr; www.unite.com.tr
Spring time invites new entrepreneurial ideas and interests into our minds. Many entrepreneurs and individuals are thinking about new challenges and risk allocation for the second half of the year. That’s why we have organised a new franchising event with international experts:
All experts will be happy to tell you more in person about:
Seminar date: 13. 04. 2023
Location: Conference room of Slovenian Chamber of Commerce, Dunajska cesta 167, Ljubljana
Speakers: Dr. Katalin Mandel, Mr. Johannes Jungblutt, Mr. Marco Hero